This 40-minute webinar is packed with data and insights on the insights and trends driving the new economy, including how consumers in the U.S. and South Florida have adapted to it and how enterprises of all sizes can grab market share.

Consumers are turning inward and have varying levels of worry tied to health, finances, or just generalized anxiety. Here we discuss how to message to those various perspectives. We also talk about the power of local sentiment. One emerging trend is that consumers are itching to spend time outdoors, whether it’s 100 feet or 100 miles away.

Always Be Connecting

Keep two sets of consumers in mind: The ones who are shopping now, and the ones who will shop later. For the ones who are shopping now, be clear about your value proposition. For the ones who will shop later, leverage promotions, content and digital channels (email, social media) to keep them engaged.

3 Things You Can Do Right Now

Be as digital-first as you can possibly be, whether it’s optimizing customer experience, e-commerce, or BOPIS (buy online, pickup in store).

Time is money. Consumers who may not be actively buying will still spend time with you, which is an opportunity to engage, activate, and earn their loyalty.

Be brutally honest with us about what’s going on in your business. We’re here to help.