These are the most challenging economic times in modern history. Each day brings a new shift and a new understanding of the customer journey. 

Screens are replacing handshakes. Consumers are on their phones and TV’s more than ever – which means digital advertising, streaming TV, social media and email are even bigger drivers than before.

The information presented here is part of a series designed to provide updated industry-relevant insights that can inform go-to-market strategies for enterprises of all sizes.

Micro Moments: Thinking Like the Consumer

  • The public is more concerned than ever about ways to boost their immune systems by way of supplements and eating healthy.
  • Individuals are suffering with stress, anxiety and depression but don’t want to go to a doctor/hospital because of virus.
  • Boomers are worried about their elderly parents; they need a health worker/aide to check in on them.
  • Patients need to sign up for a Medicare plan, but are sheltering in place and can’t go meet with an agent in person.
  • Healthcare employees are looking for new job opportunities in which they feel safe, or they may just be looking to make more money/decrease their commute.

Actionable Go-To-Market Ideas

  • Plan webinars to increase attendance, conducted by your agents, so potential clients don’t have to leave their homes to learn more about your health plans.
  • Reach the qualified healthcare workers in the geography of your clinics who may be looking for a new line of work.
  • There are a lot of mistruths online about vitamins and the coronavirus — what are you doing to be a thought leader in this market?
  • With so many people eating healthier to try to keep from getting sick, a strong digital presence is necessary to reach new people searching for your services.
  • Senior Care/Nursing Services must be delivering their messages to share new protocols that nurses/aides are following, to care for their home-bound patients.