These are the most challenging economic times in modern history. Each day brings a new shift and a new understanding of the customer journey.
Screens are replacing handshakes. Consumers are on their phones and TV’s more than ever – which means digital advertising, streaming TV, social media and email are even bigger drivers than before.
The information presented here is part of a series designed to provide updated industry-relevant insights that can inform go-to-market strategies for enterprises of all sizes.
Micro Moments: Thinking Like the Consumer
- Planned Meals: Planned food consumption equals planned food buying.
- Unplanned Meals: Spur-of-the-moment decisions to order delivery or takeout.
- Casual Food Needs and Household Items: With everyone in the household, snacking is a real challenge, and household items get consumed quickly.
- Seniors: Seniors in our lives are restricted to home but may not be nearby. Meal plans and delivery offer adult children choices for care during quarantine.
- Supply Chain Catches Up: As supply chains struggle to catch up and people avoid the public, many source-direct vendors exist or adapt to the new environment to bring food to the consumer.
- Boredom Creates Opportunity: Be in front of consumers when they are looking for something new and changing it up.
Actionable Go-To-Market Ideas
- Use branding to stay top-of-mind for consumers who are planning their purchases.
- Consider entertainment platforms/channels such as OTT (over-the-top TV, defined as any non-analog TV viewing experience) to be in the consideration set for consumers opting to order out rather than cook.
- Use planned buying tools to help consumers make shopping lists and buy in bulk.
- Bring your services to life with visuals and video.
- Engage consumers with social media and email.