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There are more than 2.7 Million grocery shoppers in Broward & Palm Beach counties.  These consumers spend approximately $6.6 Billion annually on food & alcohol for home consumption.  Inflation continues to be an issue for shoppers, as the median amount spent on groceries annually has increased 46% year-over-year.  This is prompting behaviors such as deal-seeking and bulk buying. Additionally, consumers are seeking convenience more than ever.  Four out of 10 South Florida adults bought groceries online in the past 6 months.